For your enjoyment, I offer The Story of a Star, a short film from 1956 showcasing Algilon nylon stockings (developed by those crazy chemists at Deering Milliken). The film, I’m guessing, is geared toward department stores to entice them to carry the Algilon brand.
As the film opens, we are reminded that things change and improve over time. When flappers were all the rage, silk stockings were being worn. But, not by the women in 1956! Nosirree!! They are wearing nylon stockings. Because they are better!
We then get a little science lesson on how nylon is twisted so that it stretches. But the Deering Milliken scientists came up with a special process…that the film doesn’t show to us. Because it is a secret process.
And then the fun begins. The beautiful model stretches the nylon stocking, not just one way, but, two ways! She then puts one of the stockings on and demonstrates how the nylon moves instead of breaking.
And then she points to the Beauty Zone, that people can see, and the Comfort Zone, that people shouldn’t see but is where most of the stress is placed on the nylons. So, from now on, just remember to show off your Beauty Zone but don’t let anyone see your Comfort Zone. That just sounds so naughty, doesn’t it?
So, in the sales pitch to the retailers, they are promised that women will practically stampede in their effort to get the new nylons! Why? Because a television commercial will be shown over and over again. We are then treated to said television commercial. Seriously, the film is worth watching just for the campy nature of the embedded commercial.
As the film winds down, retailers are told to tell their customers that the stockings are like fine perfume and they need to be worn to be appreciated. They also remind them to discuss The Beauty Zone and the Comfort Zone. If the retailers do this, they will have happy customers.
Alas, the lovely models and the narrator don’t know that Algilon nylon will be obsolete just eight years after this film was made. DuPont made an even better nylon in 1964 and that was that.
Story of a Star