If you looked at the advertisement, above, you’d never know it was part of one of the most successful ad campaigns for feminine hygiene. From 1948 until the 1970s, Modess featured advertisements of famous models wearing designer gowns. The advertisements simply said, “Modess….Because…”
These ads help us rethink “Princess Time.” No longer are women banished to The Red Tent but, thanks to modern medicine such as the hormones found in birth control pills or endometrial ablation, we are able to be fully present in our lives.
Are you fully present in your life?
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