Feel Like A Queen, Frigidaire Advertisement, 1960; Image courtesy of Paul Malon on Flickr.com
Little Betty Lou won’t be able to fit into her matching blue dress if she keeps double fisting those ice cream cones.
I’m pretty sure this advertisement wouldn’t get the Don Draper Stamp of Approval. Would it?
Love it. I sit around my kitchen with a crown on, but it has nothing to do with my freezer.
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If they don’t close those doors, they’re going to have other problems. In my ’50′s life, keeping the fridge door closed was a big deal. My mother preached it at home and we were taught it at school as well. “Don’t stand in front of the refrigerator with the door open trying to decide what you want. Think of what you want, then open the door. Get your item quickly and close the door.” Do we still teach that to the youngsters?
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Close the door girl, we have environment to take care of now. this advertisement would catch much heat now.
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Season 1 Don Draper might have pitched this ad, but Season 5 Don would go for something more sleek and urban. And Peggy would go beyond the frost-free angle, finding a way to connect appliance performance with a deeper meaning of life. Don’t you love it?
We re-watched several of the Season 4 episodes to refresh ourselves before Sunday night’s premiere, and it occurred to me that in 1964-65, I was dressing just like Sally Draper! I mean, EXACTLY, from the plaid school dresses right down to the white crew socks. (Only my mother sewed my plaid frocks – I don’t think Betty threads many needles…)
I just wonder what people used to get away with in advertising in the past!
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That blue dress……..I MUST have that blue dress!!!!!
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I want a refrigerator like that! (PS: Just found your site and I’m loving it!!)
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I just love the matching dress code with this style of ads. Some of the advertising of that age still amazes me.
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